The cosmetics, beauty, and hair care markets are growing every day. In addition to developing sought-after products, brands face fulfillment and logistics challenges in securing and retaining consumer and retail customers. From managing permanent and seasonal inventories with hundreds of SKUs and navigating distribution centers, to maintaining product quality during transportation and storage, a third party logistics (3PL) partner is often a smart choice.
At Daily 3PL, we support cosmetics, beauty, and hair care brands with expert services like custom branding, transparent shipping, inventory management, and integrations with your sales and logistics tech stack.
Learn more about the challenges in the cosmetics industry and how an experienced 3PL partner can help.
Overcome the Challenges of Cosmetic & Beauty Fulfillment With an Experienced Partner
The cosmetics industry is competitive and complex, with multiple sub-niche market areas and high customer expectations for quality and luxury. Similar to the food and beverage industry, the beauty industry deals with problems of ingredient and end-product purity, shelf life, secure and protective packaging, regulatory compliance, supply chains, and logistics. Just like these problems can lead to recalls or waste in the food industry, they can derail order fulfillment and profitability for beauty product companies too.
Consider how these common cosmetics and beauty fulfillment challenges are affecting your business:
- Fragile and Sensitive Products. Many cosmetics are physically or chemically delicate and require careful handling. This includes small and fragile containers, as well as products inside tubes and compacts that can crack, leak, melt, become dented or compressed, or simply appear damaged. All of these contribute to waste and profit loss.
- Regulatory Compliance. A majority of health and beauty products are regulated by the FDA. Additional local, state, and federal regulations may apply to ingredients, labeling requirements, and packaging requirements.
- Customer Expectations. With so many options to choose from on store shelves, websites, and social media influencer feeds, today’s customers have extremely high expectations for beauty products. Brands that stand out need to find ways to satisfy digitally connected customers and earn their loyalty. This includes things like retail or direct order availability, order accuracy, product quality, and even the excitement of the unboxing experience.
- Product Integrity. Powders, ointments, lotions, and liquids are susceptible to damage from exposure to moisture and temperature fluctuations. Many also have shelf lives and freshness dates, after which product quality may decline due to chemical breakdown, separation, or drying with age. It’s important to have packaging and transportation partners that can handle every batch and load with care.
- Batch Tracking. Each batch of product handled, even if manufactured elsewhere, must have a record in your computerized inventory system. Critical data for tracking product batches includes serial numbers, barcodes, best-before dates, product names, and more so that old inventory can be replaced as necessary and to keep products ready for auditing, reporting, or review.
- Temperature Controls. Many beauty and cosmetic products or ingredients can melt, separate, or degrade at very high or low temperatures. Most often, these changes are permanent and render products unsellable. Climate-controlled storage and transportation are often critical investments for maintaining products in top condition.
- Scalability. While some items are continual best sellers, many others are subject to variations in seasonal or holiday demand. The ability to quickly scale fulfillment up or down based on short-run or temporary SKUs adds complexity to fulfillment.
Everything You Need From a Beauty & Cosmetics 3PL
While many companies try to manage these challenges alone, managing them successfully without support may be out of reach. With so many potential pitfalls, cosmetics companies need efficient, tailored solutions. That’s why it pays to work with an experienced 3PL partner to ensure packaging, shipping, and order fulfillment go smoothly.
Look for a 3PL provider with these critical capabilities:
Transportation
Every order needs quick fulfillment. This includes the ability to meet direct-to-consumer delivery as well as satisfying standing, seasonal, or holiday deadlines for retail partners. At Daily 3PL, we’ve streamlined our e-commerce fulfillment options so you have detailed tracking and fast fulfillment for up to 50,000 packages a day.
Inventory Management
We provide real-time tracking of orders and shipments, with detailed near-real-time insights that follow immediately afterward. With comprehensive inventory management, you will know where all of your inventory is, making forecasting and ordering more accurate to prevent product outages.
Custom Branding
Build your brand with custom packaging and branding solutions. Daily 3PL provides completely customizable packaging and labeling to create memorable unboxing experiences.
Integration With the Tools You Already Use
Your 3PL provider should facilitate operations across multiple channels, not get in the way. Daily 3PL integrates with Amazon, Eix, Etsy, Shopify, Square, Walmart, and Woocommerce.
Choose Daily 3PL as Your Beauty & Cosmetics Fulfillment Partner
Daily 3PL is your comprehensive source for packaging, branding, inventory management, and order fulfillment across multiple channels. Whether your goal is to reach more customers, incorporate e-commerce, expand your retail partnerships, or improve existing logistics and fulfillment, we can help.
Contact us today for more details and to discuss your business goals for cosmetics and beauty fulfillment.